Why trust matters in school districts

With so many educational options for the upcoming school year, customer service is vital for building trust, increasing parent satisfaction, and keeping families in K-12 public school districts.

K12 Insight’s National Report on Parent-School Trust and Engagement analyzed survey responses from nearly 450 parents and guardians across the United States who enroll their children in K-12 public schools.

Read the August 2022 report to learn:

  • How customer service impacts parent satisfaction and trust
  • What parents expect from school districts when receiving a response
  • Recommendations for improving parent engagement and satisfaction


Download report